In the previous year, we see lots of small startup or small
companies being bought up by big media giants to be key players in
their industrial roles. Sites such as blogspot
being acquired by Google
acquired by Microsoft
Not that I want BD to be sold to other parties, but it's an interesting speculation.
Here's an interesting read on what Hungry Media giants are looking for in small companies
Also of interest are sites that allow people to play casual
interactive games; store, send, manipulate and print photos; build and
store blogs; and research and shop for big-ticket items like cars. Also
eliciting interest are "next generation" Web sites, like those focused
on allowing people to search the universe of blogs more effectively.
media companies' interest has to do with the continuing shift in the
ways Americans consume entertainment and shop. Just as the advent of
cable television carved up a once-concentrated block of network TV
viewers, so has the Internet — with its literally millions of Web sites
— created highly fragmented niche audiences.
For big companies,
the key is to build or buy Web sites that attract those niche
audiences, but in substantial numbers. For a Web site to pique the
interest of mass-market advertisers, it needs to have at least a
million unique visitors a month; to be considered a major takeover
candidate, it needs to have five million unique visitors, said Sharon
Wienbar, a managing director with BA Venture Partners, a Silicon Valley
venture firm that invests in Internet content companies.
Note: Photobucket was mentioned in the article. Seems like Photobucket's most valueable asset it's their user base.
Tags: blogdrive, photobucket, internet, media, companies,